The Likeable Social Business

TWO IN ONE Likeable Social Media THE NEW YORK TIMES AND USA TODAY BESTSELLER! In Likeable Social Media, Dave Kerpen reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Fac and other social media sites. He shares the methods he has used to successfully redefine the brands of a number of large companies, including 1-800-FLOWERS and Cumberland Farms. Complete with serious strategies communicated with wit and humor, this book is the definitive source for using social media to win new customers, gather valuable feedback, and increase the bottom line. "Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Fac, Twitter, and the many other social media platforms are nothing short of brilliant."� Jim Mc Cann, founder of 1-800-FLOWERS.COM and Celebrations.com Likeable Business Likeable Business lays out the eleven strategies small- and mid-sized companies can use to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business incorporates the elements of likeability, including transparency, accountability, responsiveness, and authenticity-and how they benefit business goals. The Likeable Social Business 1st Edition is written by Dave Kerpen and published by Mc Graw-Hill. ISBNs for The Likeable Social Business are 9780071827737, 0071827730 and the print ISBNs are 9780071827737, 0071827730.