Additional ISBNs 9781337386890, 1337386898Contemporary Marketing, Loose-leaf Version 18th Edition by Louis E. Boone; David L. Kurtz and Publisher Cengage Learning. ISBN: 9780357158951, 0357158954. The print version of this textbook is ISBN: 9781337679961, 1337679968.
Additional ISBNs 9781337386890, 1337386898Contemporary Marketing, Loose-leaf Version 18th Edition by Louis E. Boone; David L. Kurtz and Publisher Cengage Learning. ISBN: 9780357158951, 0357158954. The print version of this textbook is ISBN: 9781337679961, 1337679968.

