Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts.Emphasizing the importance of building upon the core of a clear mission and relevant strategic plan, this book guides nonprofits through the process of creating a recognizable and meaningful brand, and a comprehensive, multi-level communications plan. Readers will learn how to coordinate every aspect of their branding and communications efforts, from beginning to end, including: 1. organizational profile (vision, mission, values, objectives, position, personality) 2. identity presentation (visual platform, messaging platform) 3. experiential outreach (online, print, personal, broadcast, mobile) 4. moving beyond brandraising (measuring communications impact on programs and impacts, sustaining successful communications and fundraising)Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications 1st Edition is written by Sarah Durham and published by Jossey-Bass. ISBNs for Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications are 9780470542217, 0470542217 and the print ISBNs are 9780470527535, 0470527536.