The Social Media Marketing textbook is MORE THAN JUST A TEXT BOOK: Mujo Learning Systems delivers complete curriculum for an instructor led course.All courses include minute by minute lesson plans, online Teacher Training Platform with 100�s of instructional videos, Power Point slides, midterm and final exams, projects, testing environment, analytics dashboard and even a FREE word press hosted environment for our SEO and Strategic Web Design books. Mujo works closely with a digital marketing agency to ensure students have learned to work with the latest tools used by digital marketing professionals. Social Media Marketing Strategies covers all major social media platforms, and how marketers can incorporate these platforms in their digital strategies. The textbook breaks down the three ways to use social media for personal use, business purposes, and advertising. This helps students understand the platforms ( Facebook / Twitter / Instagram / Linked In / You Tube / Yelp / Pinterest ) so that they can build better-designed campaigns that generate better results. Topics covered in this social media marketing book include; social media governing strategies, social media campaign goals, selection of social media channels, Facebook / Twitter / Instagram / Linked In / You Tube / Yelp / Pinterest marketing strategies, Facebook analytics, social media marketing analysis, social media fatigue and many more e-marketing tools. DISCOVER ALL OUR COURSES: Digital Marketing Fundamentals, Social Media Marketing Strategies, Strategic Web Design, Writing for the Web, Search Engine Optimization (SEO) and new courses on the way. Excellent for entrepreneurship, business, technology and marketing programs. Social Media Marketing 1st Edition is written by Shawn Moore and published by Mujo Learning Systems. ISBNs for Social Media Marketing are 9781988940533, 1988940532 and the print ISBNs are 9781988940540, 1988940540.

**Winner of the TAA 2017 Textbook Excellence Award**”Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”� TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Fac, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected You Tube video playlists, additional case studies, further weblinks, Power Point slides and Testbank. Suitable for modules and courses on social media marketing.Additional ISBNs9781526423863|9781526424563|9781526424556, 1526423863|1526424568|152642455X, 9781526423863|9781526424563, 1526423863|1526424568, 9781526423863, 1526423863Social Media Marketing 3rd Edition by Tracy L. Tuten; Michael R. Solomon and Publisher Sage Publications Ltd (UK). ISBN: 9781526424549, 1526424541. The print version of this textbook is ISBN: 9781526423870, 1526423871.