Visual Communication: From Theory to Practice

Visual CommunicationFrom Theory to PracticeVisual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer. Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. Visual Communication helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist.Visual Communication: From Theory to Practice 1st Edition is written by Jonathan Baldwin; Lucienne Roberts and published by Bloomsbury Visual Arts. ISBNs for Visual Communication are 9781350035294, 1350035297 and the print ISBNs are 9782940373093, 2940373094.