Business Innovation: A Case Study Approach

This book provides an understanding of innovation models and why they are important in the business context, and considers sources of innovation and how to apply business frameworks using real-world examples of innovation-led businesses. After providing a solid background to the key concepts related to innovation models, the book looks at why innovation takes place and where the sources of innovation lie, from corporate research to crowd-sourced and government-funded initiatives. Innovation models across manufacturing, services and government are explored, as well as measuring innovation, and the impact of design thinking and lean enterprise principles on innovation and sustainability-driven imperatives. Offering a truly comprehensive and global approach, Business Innovation should be core or recommended reading for advanced undergraduate, postgraduate, MBA and Executive Education students studying Innovation Management, Strategic Management and Entrepreneurship. Additional ISBNs1032041676, 1003190839, 1032041870, 9781032041674, 9781003190837, 9781032041872Business Innovation: A Case Study Approach 1st Edition is written by Vijay Pandiarajan and published by Routledge. ISBNs for Business Innovation are 9781000538243, 1000538249 and the print ISBNs are 9781032041674, 1032041676. Additional ISBNs include 1032041676, 1003190839, 1032041870, 9781032041674, 9781003190837, 9781032041872.