Contemporary Marketing, 20th Edition

Enhance your introduction to marketing learning with Boone/Kurtz' best-selling CONTEMPORARY MARKETING, 20th Edition. The new chapter format and Assessment Checks ensure your effective understanding of the material. The inclusion of real-life company case studies, featuring Meta, Simon Property Group and Misfit Market, provide practical examples that deepen your understanding of marketing and demonstrate how concepts are applied in the real world. This fresh perspective helps you develop practical skills used by marketing professionals. Additionally, MindTap online learning provides access to assignments, case activities, practice quizzes and flashcards to reinforce your understanding. These resources support your course success to ensure you are well-prepared for a successful marketing career equipped with a solid foundation and a competitive edge.Contemporary Marketing 20th Edition is written by Louis E. Boone; David L. Kurtz and published by Cengage Learning. ISBNs for Contemporary Marketing are 9798214582078, and the print ISBNs are 9798214041100. Additional ISBNs include 9798214041216.