CRM at the Speed of Light

Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.Additional ISBNs0070702527, 9780070702523CRM at the Speed of Light 3rd Edition is written by Greenberg, Paul and published by Mc Graw-Hill Professional Publishing. ISBNs for CRM at the Speed of Light are 9780072231731, 0072231734 and the print ISBNs are 9780072231731, 0072231734. Additional ISBNs include 0070702527, 9780070702523.