Data-driven Retailing: A Non-technical Practitioners’ Guide

China Internet Development Report 2018: Blue Book of World Internet Conference This book provides retail managers with a practical guide to using data.It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms. The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.Data-driven Retailing: A Non-technical Practitioners' Guide is written by Louis-Philippe Kerkhove and published by Springer. ISBNs for Data-driven Retailing are 9783031129629, 3031129628 and the print ISBNs are 9783031129612, 303112961X.