Driving Customer Appeal Through the Use of Emotional Branding

Driving Customer Appeal Through the Use of Emotional BrandingThe value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organizations can now target new and old patrons while building a strong relationship with them at the same time, to ensure future sales. Driving Customer Appeal Through the Use of Emotional Branding is a critical scholarly resource that examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academicians, students, and researchers that are interested in discovering more effective and efficient methods for driving business.Driving Customer Appeal Through the Use of Emotional Branding is written by Ruchi Garg and published by Business Science Reference. ISBNs for Driving Customer Appeal Through the Use of Emotional Branding are 9781522529224, 1522529225 and the print ISBNs are 9781522529217, 1522529217.