Social Entrepreneurship for Development: A business model

This book presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship.The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries. Readers will learn how producers can control the supply?chain, including distribution to retail stores. Focusing on Africa and least developed countries (LDCs), the authors demonstrate methods of utilizing intellectual property tools, producer ownership, market positioning, and branding for lucrative outcomes. Extensive research provides readers with a thorough understanding of what it means to work smarter in a developing business, while a rich set of international cases offers insight into the practical applications of brand positioning, trademarks, and licenses. With a dozen online workbooks to outline methodology, skills, tools, and case studies, Social Entrepreneurship for Development will be a valuable resource for any student of social entrepreneurship or international development. Additional ISBNs 1138181773, 1138181781, 1317295994, 1315646765, 9781138181779, 9781138181786, 9781317295990, 9781315646763Social Entrepreneurship for Development: A business model 1st Edition is written by Margaret Brindle; Ron Layton and published by Routledge. ISBNs for Social Entrepreneurship for Development are 9781317295983, 1317295986 and the print ISBNs are 9781138181786, 1138181781. Additional ISBNs include 1138181773, 1138181781, 1317295994, 1315646765, 9781138181779, 9781138181786, 9781317295990, 9781315646763.