Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle.For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions. Additional ISBNs 9780195347616Strategy As Action: Competitive Dynamics and Competitive Advantage is written by Curtis M. Grimm; Hun Lee; Ken G. Smith and published by Oxford University Press. ISBNs for Strategy As Action are 9780190289751, 0190289759 and the print ISBNs are 9780195161441, 0195161440. Additional ISBNs include 9780195347616.

