The Professionalization of Window Display in Britain, 1919-1939

The Professionalization of Window Display in Britain, 1919-1939This book provides the first comprehensive history of window display as a practice and profession in Britain during the dynamic period of 1919 to 1939. In recent decades, the disciplines of retail history, business history, design and cultural history have contributed to the study of department stores and other types of shops. However, these studies have only made passing references to window display and its role in retail, society and culture. Kerry Meakin investigates the conditions that enabled window display to become a professional practice during the interwar period, exploring the shift in display styles, developments within education and training, and the international influence on methods and techniques. Piecing together the evidence, visual and written, about people, events, organisations, exhibitions and debates, Meakin provides a critical examination of this vital period of design history, highlighting major display designers and artists. The book reveals the modernist aesthetic developments that influenced high street displays and how they introduced passers-by to modern art movements.The Professionalization of Window Display in Britain, 1919-1939 1st Edition is written by Kerry Meakin and published by Bloomsbury Visual Arts. ISBNs for The Professionalization of Window Display in Britain, 1919-1939 are 9781350427488, 1350427489 and the print ISBNs are 9781350427457, 1350427454.